World is emerging with trade practices in the global scenario moving mainly towards the brands both for the products and service equally. Most of the Companies are trying to establish the brand name in the market progressively for the global recognition. As a result, Trademarks play today a very critical and important role. Every Company or Financial organization wants a distinguished trademark for brand name and market viability. Trademark registration and its evaluation for distinctiveness is

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... thus becoming very tedious job for registration offices. Millions of trademarks already registered and millions of applications filed for trademarks registration are aggravating the problem of issuing the trademark certificates. There are different techniques and approaches currently in use for distinctness check for trademarks. The present paper gives the overview of the most popular and appreciated image processing techniques and approaches for the trademark distinctness check. Content Based Image retrieval techniques are widely used for that purpose and some other approaches like shape and texture based similarity finding techniques are also used. In the present paper, our approach is to summarize the most widely used techniques for the trademark distinctness check.