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World is emerging with trade practices in the global scenario moving mainly towards the brands both for the products and service equally. Most of the Companies are trying to establish the brand name in the market progressively for the global recognition. As a result, Trademarks play today a very critical and important role. Every Company or Financial organization wants a distinguished trademark for brand name and market viability. Trademark registration and its evaluation for distinctiveness isdoi:10.5120/1786-2466 fatcat:4r3d6f6scjflne7dwyyewwtkty