It is an urgent problem for undergraduates to develop their English practical ability in application-oriented universities. The research on the definition, connotation, basic features and teaching target orientation of the applied university has a direct impact on the direction of applied college English teaching. Through the overall analysis and thinking of English teachers, students, teaching materials and the present situation of the applied university, the elements of Applied Undergraduate

more »

... ollege English application ability, language input, skill training, output ability and the cultivation of intercultural communicative competence are researched. The characteristics and training objectives of application-oriented universities are expounded. In view of the present situation of college English teaching, the method of reform improvement is analyzed. In accord with the actual situation of colleges and universities under the conditions, a scientific and reasonable incentive system is established, which is quite a reasonable project and can meet the development needs of teachers.