The Dilemma of Direct Selling in China

Yuexin Miao
2017 Proceedings of the International Conference on Transformations and Innovations in Management   unpublished
Direct selling has a history nearly 100 years, many scholars have given out their opinions about what is direct selling, but in fact the concept of direct selling is not clear. However, what is direct selling is not the question puzzled the people in China. In practical, the key issue is the ethical problems aroused by multilevel direct selling that give a bad name to the direct selling as a whole in its market. Keeping the main characteristics of this business model and blending with the
more » ... e social and economic needs, it is the most practical way of developing this industry.
doi:10.2991/ictim-17.2017.11 fatcat:thtwt63xengznhd5sbtyluufa4