Customer Perception Towards Food Ordering Mobile Applications [FOMA] Services

2019 International journal of recent technology and engineering  
This empirical study was aimed to explore the factors of food ordering mobile application (FOMA) services perception and usage among the customers in Chennai city. This research was adopted exploratory and empirical research design and structured questionnaire was used to gather the perception of users residing in Chennai city. The data collected were subjected to analysis using statistical tools such as percentage analysis, descriptive analysis, factor analysis, cluster and discriminant
more » ... s has been applied to explore the findings. The result indicates that seven factors has been extracted out of 20 FOMA services perception variables and three cluster groups were significantly classified among the users of FOMA services. The researchers concluded that online food ordering service providers are suggested to attract more food suppliers in nook and corner of the city to attract and serve more customers in near future to meet the expected increase in the demand.
doi:10.35940/ijrte.d1083.1284s319 fatcat:2pqxyhqmcjayjfxwsyhk7o6r5y