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<p>As one of the new developments in the field of applied linguistics, linguistic landscape research has attracted many international scholars' attention in recent years. The research examined the types of language use and their distributions, especially the use of the bilingual and multilingual signs, and the attitudes of local governmental officials, shop owners or employees, domestic and international tourists towards the use of Chinese, Dongba scripts, and English. Both quantitative anddoi:10.5539/ijel.v6n2p105 fatcat:q3iw6xtazfbvrdz2u5jrvmdrwi