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Public Relations or Humas: How do the public and practitioners perceive it?
2020
Jurnal Komunikatif
This study aims to describe the public and practitioner's perceptions of the public relations or Humas profession. Public relations plays a role in maintaining the credibility of the organization which is built from public perceptions. Apart from public relations, this profession is also called humas. However, based on Propechy's Self-Fulfilling Theory, it is possible to have different meanings by the public and practitioners related to these two terms. This study uses a constructivist approach
doi:10.33508/jk.v9i2.2741
fatcat:cumv4csas5bntpctluuxhrqcmy