Titanic: Consuming the Myths and Meanings of an Ambiguous Brand

Stephen Brown, Pierre McDonagh, Clifford J. Shultz
<span title="2013-12-01">2013</span> <i title="Oxford University Press (OUP)"> <a target="_blank" rel="noopener" href="https://fatcat.wiki/container/2qxvhekufzhapbocxtfkjn2h3e" style="color: black;">Journal of Consumer Research</a> </i> &nbsp;
<span class="external-identifiers"> <a target="_blank" rel="external noopener noreferrer" href="https://doi.org/10.1086/671474">doi:10.1086/671474</a> <a target="_blank" rel="external noopener" href="https://fatcat.wiki/release/xuohekquobhadpyrln3r2rtvly">fatcat:xuohekquobhadpyrln3r2rtvly</a> </span>
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