Factors Influencing the Intention to Use of Sports-ICT Convergence Technology Service in Professional Sport Team: Focused on K LEAGUE Fans
프로스포츠 구단의 스포츠-ICT 융합 기술 서비스 이용의도에 미치는 영향 요인 분석: K리그 팬을 중심으로

Jae-Hyuk Cha, Ho-Yoon Park, Kyung-Ro Chang
2017 Hanguk cheyuk hakoeji  
The purpose of this study was to investigate spectators' intention to use Sports-ICT convergence technology service provided by professional sports club. Specifically, this study examined the relationships among ubiquitous availability, context awareness, perceived ease of use, perceived usefulness and intention to use using the Extended Technology Acceptance Model. A questionnaire was distributed to 300 professional football fans. The data were analyzed by frequency analysis, reliability
more » ... is, correlation analysis, confirmatory factor analysis, and structural equation modeling. The empirical results were as follows. First, ubiquitous availability had a positive effect on Usage characteristics. Second, situational awareness had a positive effect on perceived ease of use. Third, perceived ease of use had a positive effect on perceived usefulness and intention to use respectively. Fourth, perceived usefulness had a positive influence on intention to use.
doi:10.23949/kjpe.2017.09.56.5.25 fatcat:sqlb7uyld5btnkg65xkhnrtarq