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Estate Surveyors and Valuers' Perception of the Role of Big Data in Property Marketing in Lagos, Nigeria
2022
International journal of real estate studies
Property marketing in Nigeria has frequently been characterised by unique challenges due to inadequate and unreliable data. In recent times, big data has presented a wide range of solutions to contemporary issues in different industries, including real estate. Notwithstanding, there is a paucity of practical studies on the role of big data in property marketing of many developing nations, including Nigeria. Hence, there is a need to investigate the role of big data in transforming property
doi:10.11113/intrest.v16n1.123
fatcat:mrcg2pzyrvabfjz73czwgn63ke