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In this article, we reflect on the possibilities that literature and publicity offer to the foreign language teacher as a cultural mediator. We aim at a double objective: on the one hand, from a critical view, we will try to point out some of the interpretations of literary texts that are made in publicity, mainly through different processes of intertextualisation; on the other hand, from the perspective of the didactics of foreign languages, we will look into the literary and culturaldoaj:1db9939bb9984cbebcb0686eab0d588b fatcat:scibttrilbfm7omcmwhe7ygb24