LA LITERATURA A TRAVÉS DE LA PUBLICIDAD: UN INSTRUMENTO DE MEDIACIÓN CULTURAL EN EL AULA DE LENGUA EXTRANJERA

Antonia Navarro Rincón, Diego Rojas Ruiz
2002 Publicaciones  
In this article, we reflect on the possibilities that literature and publicity offer to the foreign language teacher as a cultural mediator. We aim at a double objective: on the one hand, from a critical view, we will try to point out some of the interpretations of literary texts that are made in publicity, mainly through different processes of intertextualisation; on the other hand, from the perspective of the didactics of foreign languages, we will look into the literary and cultural
more » ... d cultural references that appear in publicity on TV and will propose a didactic model which will be developed with two different commercials.
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