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The article introduces the concept of didactic potential in the context of studying the communicative competence of students of Humanities universities. Purposeful and systematic use of the didactic potential of methods, forms and means of control and evaluation plays a significant role in the formation and development of students' communicative competence. The didactic principle of practical solution of a communicative problem is the use of various forms of active and interactive learning. Indoi:10.48371/peds.2020.58.3.003 fatcat:6pqzx5hluja5lkr7obygig3cw4