The article introduces the concept of didactic potential in the context of studying the communicative competence of students of Humanities universities. Purposeful and systematic use of the didactic potential of methods, forms and means of control and evaluation plays a significant role in the formation and development of students' communicative competence. The didactic principle of practical solution of a communicative problem is the use of various forms of active and interactive learning. In

more »

... ddition, the author considers the need for a more complete use of the didactic potential as an inseparable combination of methods, tools, and forms of learning in the study of the communicative competence of students of Humanities universities. Also, the possibilities of the emerging new communicative paradigm of education, the methodological foundations of communicative education, its content and principles. The article substantiates communicative education as adequate to the needs of modern society.