'Technology Journalism' is a rarely uttered term, but lives in day to day use, disguised in other forms of journalism. In an era where Sitcom series like 'Silicon Valley' (A HBO series which portrays events in the lives of five young men who try to start a tech company) getting quite positive responses from viewers all over the world, it is the necessity of journalists to focus more on technology journalism, rather than making fundamental reviews. Technology journalism must focus not just in

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... iews about new gadgets in the industry, must also play a key infotainment role. Despite several cherishing moments in this genre, the realm of technology journalism is not a bed of roses. It requires several prerequisites to efficiently carry out technology journalism. In the case of the automobile industry in India, technology journalism needs to be leveraged in a different way. With the market for automobile varying, magazines like Autocar India, WhatCar?, BiKe India and many more play a major role in taking the evolving technology to the common man. With the interests of common man revolving around lifestyle management, such magazines definitely improve the choice of customers. Hence technology journalism in the automobile industry is crucial. This article drives through fundamental technology journalism for automobile industries highlighting key aspects of the genre. This article has also thrown light into unnecessary paradigms being in practice in technology journalism and also emphasizes on pedagogy and paradigm-free journalism. This article might be ambiguous, but it is necessary to be specific and to achieve a non-agathokakological compose.