PATH ANALYSIS COMMUNICATION MODEL OF COOPERATION ORGANIZATION IN THE DEVELOPMENT AGRICULTURAL MECHANIZATION (VILLAGE UNIT COOPERATIVE/VUC RICE MILLING UTILIZATION CASE IN KARAWANG AND CIANJUR DISTRICT WEST JAVA PROVINCE)
The objectives of this research were (1) to explain VUC organization communication factors which are the key in improving the VUC performance, (2) to explain VUC organization communication factors that become the key in developing the VUC capacity, and (3) to formulate defined strategy in improving the VUC quality service as the agricultural economic organization for agricultural mechanization development. Active category of VUC sample as analysis unit was determined by each of five VUC samples
... of five VUC samples at Karawang and Cianjur District. From each VUC sample, thirty respondents that use rice milling of VUC, were taken. This research was designed using survey method with multi analysis approaches, they were: descriptive analysis and path analysis using SEM (Structural Equation Model) analysis with LISREL analysis support. The primer and secondary data were collected from December 2009 to March 2010. The result of this research showed that (1) according to the similarity test model referring to the goodness of fit criteria from SEM analysis showed that VUC organization communication model is good, (2) level of performance, capacity, and quality of VUC service at Karawang and Cianjur District classified as low,(3) determinant factors which have real influence on the low performance and capacity of VUC are low quality of information, inconvenient organization communication environment, and low intensity of public organization communication, (4) determinant factors which have real influence on the low quality of VUC service are low quality of VUC personnel characteristic and weak VUC organization communication process, and (5) improvement strategy of VUC quality service should be done by developing VUC organization communication model through agricultural information system development in the centers of agriculture production in each rural area towards modern agriculture.