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The central objective of this study is to investigate the extent to which social networking sites can affect learning effectiveness, and to what amount this technology can be used as supplementary elements for existing pedagogy methods prevailing in a developing country. The study used a teaching case research method to investigate the effects of Social Networking Sites (SNS) usage on learning outcomes of students in higher education setting in Pakistan. The central hypothesis developed in thisdblp:journals/ets/Ellahi18 fatcat:22luio5ocjhdtdyfrzux76cszi