Despite the increased salience of metaphor in organization theory, current perspectives are flawed and misguided in assuming that metaphor can be explained with the so-called comparison model. I therefore outline an alternative model of metaphor understanding-the domains-interaction model-which suggests that metaphor involves the conjunction of whole semantic domains in which a correspondence between terms or concepts is constructed rather than deciphered and where the resulting image and

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... g is creative. I also discuss implications of this model for organizational theorizing and research. I am grateful to former associate editor (now editor-elect) Martin Kilduff, three anonymous reviewers, Richard Thorpe, and Reinout de Vries for valuable comments and considerate suggestions.