Cashew is a choice crop that can be developed in the Regency of North Central Timor (TTU) which has a dry climate. On the other hand, world market demand is quite high and prices tend to rise. The research sample was 30 farmers and 10 marketing institutions. Data obtained through observation, interviews, and focused discussion in groups, then analyzed descriptively and quantitatively (Farming Feasibility: NPV, IRR, Sensitivity and Marketing Margin) and SWOT Analysis (IFAS, EFAS and SWOT

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... The results of the analysis obtained by cashew agribusiness in TTU District consisted of agro-input subsystems, agroproduction subsystems, agro-industry subsystems and agroniaga subsystems and supporting institutions (infrastructure, farmer groups; extension workers; and KUD). Farming feasibility has a Net B/C value of 1,925; NPV Rp32,659,705, and IRR 37.05. There are 3 trading system channels, with the trading system consisting of village collectors, Kupang/Atambua traders, wholesalers and retailers. The results of IFAS and EFAS analysis using the SWOT method, obtained an alternative S-O strategy in the development of cashew nuts, namely increasing production with the support of government policy in the assistance of superior seeds; cashew crop integration -cattle as an effort to improve soil fertility; strengthen bargaining positions through farmer groups; and diversification of processed cashew products. ABSTRAK Jambu mete merupakan tanaman pilihan yang dapat dikembangkan di Kabupaten Timor Tengah Utara (TTU) yang beriklim kering. Di sisi lain, permintaan pasar dunia cukup tinggi dan harga cenderung naik. Sampel penelitian ini adalah 30 petani dan 10 lembaga pemasaran. Data diperoleh melalui observasi, wawancara, dan diskusi terfokus dalam kelompok, kemudian dianalisis secara deskriptif dan kuantitatif (Kelayakan Usahatani: NPV, IRR, Sensitivity dan Margin Pemasaran) serta Analisis SWOT (IFAS, EFAS dan Matrik SWOT). Hasil analisis diperoleh agribisnis jambu mete di Kabupaten TTU terdiri dari subsitem agroinput, subsistem agroproduksi, subsistem agroindustri dan subsistem agroniaga serta lembaga penunjang (infrastruktur, kelompok tani; penyuluh; dan KUD). Kelayakan usahatani memiliki nilai Net B/C 1,925; NPV Rp32.659.705, -; dan IRR 37,05. Terdapat 3 saluran tataniaga, dengan lembaga tataniaga terdiri dari pengumpul desa, pedagang besar kupang/atambua, besar/grosir dan pedagang pengecer. Hasil analisis IFAS dan EFAS dengan menggunakan metode SWOT, diperoleh alternatif strategi S -O dalam pengembangan jambu mete, yaitu meningkatkan produksi dengan dukungan kebijakan pemerintah dalam bantuan bibit unggul; integrase tanaman jambu meteternak sapi sebagai upaya perbaikan kesuburan tanah; menguatkan bargaining position melalui kelompok tani; dan penganekaragaman produk olahan kacang mete. Kata Kunci: Agribisnis, jambu mete, kelayakan, pemasaran, SWOT Anggarawati, S., Suwarnata, A.A.E.: Agribisnis jambu mete di wilayah perbatasan Kabupaten Timor Tengah Utara -Provinsi Nusa Tenggara Timur. (29-39).