CASE STUDY ON IMPLEMENTATION OF BIG DATA AT ADOBE

K. M. Kiran Raj, Krishna Prasad K
2022 Zenodo  
This paper speaks about implementation of the Big Data in Adobe Inc. Adobe is software multinational. The company was established in San Jose, California, USA in December 1982, by Charles Geschke and John Warnock. Shantanu Narayen is current CEO of the company. Adobe is placed at the Fortune 500 list from 3 years with 339 as its current position. It has the revenue of $ 9,030 Million, profit of $ 2,590.8 Million with 21,357 employees. Earlier Adobe had focused on creation of multimedia and
more » ... ivity software product whereas now it is focusing on digital marketing software. Adobe is implementing new technologies which are able to improve efficiency and customer experience like Cloud Technology is implemented by using Adobe Creative Cloud, AI and Machine learning is implemented by Adobe Sensei. In this paper First part focuses on Implementation of Big Data in Adobe where it also focuses on deployment of Hadoop as a service on VMware and vSphere. Using virtual components like VMware, vSphere and VMware and cloudera can be used to virtualize hadoop which also helps in optimization of both hardware and software tools. Paper will also discuss how Adobe is using Big Data Technique. Adobe plans to offer more tools to help its customers improve their customer commitments in real time. Adobe collects the data and stores them at different places which in turn makes harder to analyze it in short period of time. Capacity, type and importance of Data are growing at rapid rate as time progresses. To store and process data using traditional techniques is creating problems because of it Adobe is implementing Big Data techniques to increase its efficiency in its field. We will also discuss some of the tools which are used / provided for analysis of the Big Data for customer. Next part focuses on financial analysis and PEST analysis of the company. Financial analysis is done by using Annual report of 2015 – 2018 of the company and we will notice even though there are several management issues both revenue and profit of company is [...]
doi:10.5281/zenodo.6568478 fatcat:tj6jqckhhzenjkc2eqabo4ecty