The article defines and systematizes the factors of innovation and investment activity in the development of alternative energy sources, followed by the separation of those groups of factors that have a dominant influence on the processes of ensuring innovation and investment activity in the development of alternative energy sources. The volumes of global investments in alternative energy sources are analyzed, in particular, it is determined that wind energy and biofuels have become the most

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... estment attractive to foreign investors. It is identified that solar energy is characterized by rapid development and has the largest scale of construction of new capacities in Ukraine. The comparison of real indicators of renewable energy sources with the planned ones in accordance with the National Renewable Energy Action Plan until 2020 and the Energy Strategy of Ukraine until 2035 «Security, Energy Efficiency, Competitiveness» was carried out. It is determined that Ukraine, although it lags behind the global pace of implementation of the use of renewable energy sources, still has a tendency to reduce the consumption of traditional fuels, in particular imported natural gas. It is substantiated that at the center of the multidimensional system of factors of innovation and investment development of alternative energy sources should be the purpose of satisfying the interests of each individual citizen as the driving force of the necessary reforms on the effective use of territorial resources, as well as to ensure the sustainable development of the country. It is emphasized that precisely the innovative nature of development should cover a comprehensive study of all factors that are part of the relevant field of scientific knowledge, the achievement of scientific and technological progress, efficient socio-economic and environmental technologies. The need to focus on finding solutions and substantiating the effectivity of the implementation of alternative energy of the entire accumulated human, production and technological potential is determined. It is emphasized that the effective and dynamic use of alternative energy sources for Ukraine is a strategically important task, the solution of which will reduce the anthropogenic load on the environment, as well as increase the number of jobs, financial revenues to budgets of all levels, which, in turn, will lead to the sustainable development of the region and the country as a whole.