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Antecedents and Consequences of Status Consumption Among Urban Vietnamese Consumers
Organizations and Markets in Emerging Economies
This study examines the antecedents and consequences of status consumption in the transitional economy of Vietnam. Both qualitative (focus groups and in-depth interviews) and quantitative methods (survey) were employed in this investigation. To test the proposed model and hypotheses, a large consumer survey was conducted in the two biggest cities in Vietnam. The results of Structural Equation Modeling provided empirical evidence for the significant impact of most of the proposed antecedents ofdoi:10.15388/omee.2011.2.1.14291 fatcat:teoguj2dkzdvzbkdyehkupsaum