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Importance of Health Claims in the Adoption of New Breakfast Cereal Products in the UK
2019
Nutrients
Regular breakfast consumption has the potential to prevent the prevalence of NCDs and to improve the nutritional profile of diets. Given consumers' interest in improving their diets, food suppliers are interested in introducing new cereal products making different health claims to capture consumers' attention. The purpose of this study is threefold: first, it aims to understand whether UK food suppliers are working to increase the availability of breakfast cereals with healthy and nutritious
doi:10.3390/nu11123076
pmid:31861098
fatcat:lj64g6v6kzefthz3yrjnyp2wmq