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Pengaruh Perceived Usefulness, Perceived Ease of Use Terhadap Trust dan Intention to buy KAI Access Tickets Online pada Generasi Millennial di Kabupaten Kebumen

Riani Mujiasih, Gunarso Wiwoho
2020 Jurnal Ilmiah Mahasiswa Manajemen, Bisnis dan Akuntansi (JIMMBA)  

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This study aims to determine the effect of perceived usefulness and perceived ease of use on the intention to buy KAI Access tickets online through an trust as an intervening variable. The population in this study were millennials generation of Kereta Api Indonesia (KAI) users service in Kebumen Regency. This study sample was 100 respondent using the purposive sampling method. The method used in this study is a quantitative method. Data analysis using path analysis with SPSS 23 program. The
more » ... lts of this study indicate that perceived usefulness and perceived ease of use have a significant effect on trust. While perceived ease of use do not affect the intention to buy KAI Access tickets online, while the perceived usefulness and trust significantly influences the intention to buy KAI Access tickets online.
doi:10.32639/jimmba.v2i3.492 fatcat:cagndntnrnhprehwpvhxdqm3oy
Citation

Riani Mujiasih, Gunarso Wiwoho. "Pengaruh Perceived Usefulness, Perceived Ease of Use Terhadap Trust dan Intention to buy KAI Access Tickets Online pada Generasi Millennial di Kabupaten Kebumen." Jurnal Ilmiah Mahasiswa Manajemen, Bisnis dan Akuntansi (JIMMBA) 2.3 (2020) 476-490