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Smart tourism has generated a new paradigm in the tourism industry, propelled by the revolution of information and communication technologies (ICT) (Buhalis and Amaranggana, 2014) . This has been enabled by tourism organisations and destinations operating as an ecosystem (Boes et al., 2016) . A range of technologies, such as smartphones, sensors and beacons, as well as software and applications, virtual reality, augmented reality, artificial intelligence, big data, internet of everything (IoT),doi:10.1108/tr-02-2019-208 fatcat:4esaerp2zvfp5c24w723h5rr54