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CSR and Stakeholder Dialogue: A Case Study of Sugar Cane Company in Thailand
2013
International Journal of Business and Social Research
Engaging in a genuine dialogue with stakeholders seems to be a pressing issue that corporate communicators are facing in implementing their CSR initiatives (Hess, 2008; Kaptein & van Tulder, 2003; O'Rordan & Fairbrass, 2008). However, communication features of stakeholder dialogue have yet been empirically delineated. Based on a qualitative case study of CSR initiatives by a sugar cane processing conglomerate in Thailand directed towards the sugar cane farmers as their beneficiary stakeholders,
doi:10.18533/ijbsr.v3i8.263
doaj:47eabf6ffdf44371bc515c438c5b4b5f
fatcat:nsuzcaylxvbnnm3ke3mf4zyimi