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Web Observatories aim to develop techniques and methods to allow researchers to interrogate and answer questions about society through the multitudes of digital traces people now create. In this paper, we propose that a possible path towards surmounting the inevitable obstacle of personal privacy towards such a goal, is to keep data with individuals, under their own control, while enabling them to participate in Web Observatory-style analyses in situ. We discuss the kinds of applications such adoi:10.1145/2567948.2578840 dblp:conf/www/KleekSTOHS14 fatcat:6g7yw3orbjbdtijwymdozkw2cu