Public value is gaining prominence from both academics and politicians with regards to China's rural development. However, rural planning authorities and practitioners showed limited confidence on public, which manifests as few public perceptions were integrated into the planning documents. This study explores the potential role of residents' experiences in illustrating local economic development within the context of coastal villages in which economic and industries are rapidly transforming.

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... o case studies from within the locale of the Greater Hangzhou Bay Rim Area are used in this article to examine the gap between residents' experiences and the actual economic development that has occurred. The main findings suggest that rural residents can directly reflect upon both current and historic trends of local economic development. Moreover, household income satisfaction (HIS) is a comprehensive notion of residents' experiences, and indicates social and economic sustainability of industrial transformation, or "thriving business", that have been highlighted in coastal villages. Public experiences could therefore act as a valid and accessible evidence for planners in rural economic planning in China and other developing countries.