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SMEs are the essential elements of the economy which is responsible for driving innovation and competition in many economic sectors. To be a competitor in such economies those SMEs should support strategic management decisions successfully. The problem could be in decision phase according to market conditions with many external and internal factors. To cope with ambiguity executives have to consider appropriate strategies. Due to this difficult and time consuming evaluation process, this paperdoi:10.1016/j.sbspro.2014.09.032 fatcat:c4zfveh6bvb53mnrcwvxsis4k4