Improving the value of art information and user behavior factors can boost the effect of art communication and development. This paper proposes a social network based on the s-seir (Single SEIR) art communication and development model, a new model developed based on the SEIR (Susceptible, Exposed, Infectious, Recovered) classical epidemic dynamics model. In addition, we present the concept and characteristics of art communication, summarize the rules of node classification and art information

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... olution, and design an interpretative s-seir model considering the value of art information and user behavior factors. The experimental results show that the model can clearly analyze the impact of art value and user behavior on the dissemination and development of art information, and has the advantages of high efficiency and accuracy.