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Impact Factor: 5.2 IJAR
2015
unpublished
The importance of Green Marketing can well be emphasized by stating the fact that majority of consumers in all the countries want to buy from environmentally responsible companies. Consumers say environmental consciousness is an important corporate priority-ranking behind good value, trustworthy, and cares about customers. No product on this planet has a zilch impact on the business and environment one is surrounded by and therefore, 'green products/brands and environmental-friendly
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