Impact Factor: 5.2 IJAR

Sreenivas, Lakshmi Narayana, Sreenivas
2015 unpublished
The importance of Green Marketing can well be emphasized by stating the fact that majority of consumers in all the countries want to buy from environmentally responsible companies. Consumers say environmental consciousness is an important corporate priority-ranking behind good value, trustworthy, and cares about customers. No product on this planet has a zilch impact on the business and environment one is surrounded by and therefore, 'green products/brands and environmental-friendly
more » ... nds' is the word used to express those products/brands that work to shield and care for atmosphere/environment by preserving the free energy and/or resources, in order to effectively manage to reduce the wastes from the environment as much as possible.