As microblog is widely applied, large quantities of liquor enterprises also adopt this platform for marketing, in the hope of helping liquor enterprises walk out of the plight. This paper discusses Wuliangye microblog marketing strategy under such background, analyzes the necessity and current situation of microblog marketing and analyzes the strategy and method of Wuliangye microblog marketing with the help of "5W" model. It is hoped that the analysis can provide reference for microblog marketing of other liquor enterprises.