The most significant feature in the era of mobile Internet is that a large amount of data can be used to realize information exchange and its accurate positioning. The rapid development of mobile Internet has exerted a certain influence on the ideological and political education of college students, as well as a certain impact on the concept and mode of traditional education, which are both an opportunity and a challenge to the ideological and political education for college students. This

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... analyzes the challenges and opportunities faced by universities in ideological and political education in the "Internet plus" era from two aspects: challenges to the authority of discourse of ideological and political education and opportunities to its innovation in institutions of high learning brought by the rapid development of the "Internet +" era. According to the present situation, this paper provides theoretical support for the innovative research of ideological and political education in colleges and universities in the era of "Internet plus" by innovating its concept, expanding its content, diversifying its forms, strengthening its team construction and optimizing its information management system.