The present study is based on results dissemination for one of the four indicators (Background, Accountability, Solidarity and Efficiency) interpreted in the qualitative analysis of media self-regulatory system in Romania. The importance of this research topic for both practitioners and researchers in the field, lies in the fact that media self-regulation is a relatively new process, which has not yet reached the collective consciousness of Romanian society. This approach of the accountability

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... ndicator aims to obtain an overview of professional responsibility (an important pillar of media self-regulation) in order to create a development framework for a definition of media self-regulation, respectively to discover the relevance of this system implementation in Romania. The qualitative analysis will consider the common perception of journalists on two main themes: professional liability and media self-regulation system. The research methodology applied in this study was based on the qualitative method of in-depth interview. The research will answer the following questions: What journalists understand by professional responsibility? Which are the most important professional values o be respected? Is management important in empowering journalists? Which are the triggering factors involved in the implementation process of media self-regulation in Romania?