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Kurumsal Sosyal Sorumluluk Algısının İşveren Markası Algısı Üzerindeki Etkisini Belirlemeye Yönelik Bir Araştırma
2020
Journal of Yasar University
The main purpose of this study is to test the hypothesis that there is a relationship between the corporate social responsibility activities of the enterprises and the perception of employer brand. In this context, the students studying in the third and fourth classes of the Bursa Uludağ University Faculty of Economics and Administrative Sciences constituted the universe of the study. Data were collected from a sample of 869 students by using questionnaire and descriptive statistics and
doi:10.19168/jyasar.606166
fatcat:mekndzgycffbxgyzdjmuysa6ve