Kurumsal Sosyal Sorumluluk Algısının İşveren Markası Algısı Üzerindeki Etkisini Belirlemeye Yönelik Bir Araştırma

Deniz ANBAR, B. Aydem ÇİFTÇİOĞLU, Adem ANBAR
2020 Journal of Yasar University  
The main purpose of this study is to test the hypothesis that there is a relationship between the corporate social responsibility activities of the enterprises and the perception of employer brand. In this context, the students studying in the third and fourth classes of the Bursa Uludağ University Faculty of Economics and Administrative Sciences constituted the universe of the study. Data were collected from a sample of 869 students by using questionnaire and descriptive statistics and
more » ... on methods were used for data analysis. The findings of the study showed that both the levels of corporate social responsibility perception and the level of employer brand perception were high in general. According to the results obtained from the regression analysis, it was concluded that the corporate social responsibility perception levels of students had a significant and positive effect on the employer brand perception.
doi:10.19168/jyasar.606166 fatcat:mekndzgycffbxgyzdjmuysa6ve