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MyTrackingChoices: Pacifying the Ad-Block War by Enforcing User Privacy Preferences
[article]
2016
arXiv
pre-print
Free content and services on the Web are often supported by ads. However, with the proliferation of intrusive and privacy-invasive ads, a significant proportion of users have started to use ad blockers. As existing ad blockers are radical (they block all ads) and are not designed taking into account their economic impact, ad-based economic model of the Web is in danger today. In this paper, we target privacy-sensitive users and provide them with fine-grained control over tracking. Our working
arXiv:1604.04495v1
fatcat:j2r6yunsmvattapu6qj64bwulu