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More and more scholarly attention is paid to dissecting discipline of communication research under the microscope thereby aiming at revealing foci of scientific interest. The lion's share of research has hereby focused either on the supply side of research examining what topics scholars write about or at the popularity side of research shedding light on what scientific publications receive the most citations. Building up on this, we argue that these research strands are inadequate to the taskdoi:10.1177/0093650220944790 fatcat:lkfi3yvs5za7jikzotqruyzmfe