A copy of this work was available on the public web and has been preserved in the Wayback Machine. The capture dates from 2020; you can also visit the original URL.
The file type is
This research paper critically analyses the The Osher Günsberg Podcast to illustrate a theoretical disconnect between dominant Web 2.0 theories and the contemporary practice of using the podcast to construct a networked branded persona. I trace the history of early theorisations of the medium, first regarded by leading scholars as a tool for user empowerment in the 'participatory turn' in media studies before examining how it is employed by media personalities to establish transmedia personaldoi:10.21153/psj2019vol5no1art837 fatcat:iuh6qdjianbnnl37lt2rluvcx4