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Sustainability Innovation Cube – A Framework To Evaluate Sustainability of Product Innovations
2009
Social Science Research Network
Corporations increasingly subscribe to the principles of corporate sustainability, which is generally described as the integration of economic, environmental and social dimensions. Of particular interest are sustainabilityoriented product innovations: products are perceived to be a major source of sustainability issues and crucial for tapping into new customer segments and new markets. Yet sustainability-oriented innovations are very risky: Not only is the product's market success uncertain,
doi:10.2139/ssrn.1440338
fatcat:2pmibuigijd4nfn6alnxcuysi4