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Based on a model approach regarding the structural, relational and environmental features of the building energetics sector the article at first gives a concise and general view on the main conditions influencing the consumer market segment. After that, research results will be presented and commented concerning how Hungarian micro-and smallenterprises (MSEs) realize and evaluate these conditions from the point of view of their position, competitiveness and opportunities.doi:10.3311/pp.so.2008-2.05 fatcat:sotupzfdf5gdzgetdmg33okuge