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Trust (integrity, benevolence, and ability) is the central dimension of e-commerce systems adoption. Based on customer selfservice systems and human-computer interaction logics, affective variables are important research issues to fully understand the relationship between information systems development and e-trust. In this paper, the effects of the perceived Web quality with service contents on e-trust, mediated by the website user's affective variables (enjoyment and anxiety), are tested anddoi:10.1016/j.dss.2006.12.008 fatcat:27lwui3cwjcd3iu7iruh5hsmv4