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This paper analyses one of the dark or negative side phenomenon in the creative industries, with particular focus on art and art education in Indonesia. It is the hegemony of economic considerations in its discourse. As a result, culture and creativity itself, as the essential spirits of the creative industry, are subordinated to considerations of materialism and profit calculation. In this discourse, art tends be defined not as a subject but as an object and functions as a medium of fetishismdoi:10.1080/23311983.2019.1586065 fatcat:ethaluyvubdnvgfaiw63gycmom