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We study the problem of employing social networks for propagate influence when repeated activations are involved. While influence maximization has been extensively studied as the fundamental solution, it neglects the reality that a user may purchase a product/service repeatedly, incurring cumulative sales of the product/service. In this paper, we explore a new problem of cumulative influence maximization that brings the influence maximization a step closer to real-world viral marketingdoi:10.1016/j.procs.2014.05.038 fatcat:honhv72ws5cfdivxlitgnjlf6e