This paper seeks to fill a gap between existing theories of cultural work and the lived experience of creative labourers. After identifying certain limitations in mainstream theories of cultural work that are implicitly based on the image of traditional artistic labour, the paper suggests that there is a need to consider the various desires of creative workers in current creative industries. Arguing that the multiple wishes of creative workers are based on their multiple identities, the paper

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... amines the idea of multiple identities and its relationship with creative autonomy by analysing the case of Korean television PDs (Producer-Directors) in the light-entertainment genre. Finally, a new analytical framework of creative autonomy that elucidates the paradoxical and complex nature of creative production process and creative labour is suggested.