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Press reports and industry statistics both give incomplete pictures of the outcomes of the Great Recession for U.S. four-year colleges and universities. To address these gaps, we conducted a statistical analysis of all articles that appeared in Lexis-Nexis on a sample of more than 300 U.S. colleges and universities during the Recession years. We identify four clusters of institutional responses, which we label "consumer service," "market search," "growing and greening" and "the completedoi:10.1353/jhe.2016.0032 fatcat:tawxsp6rczabpf2ksobqh6tfku