Multi-user configuration is a neglected problem in variability-intensive systems area. The appearance of conflicts among user configurations is a main concern. Current approaches focus on avoiding such conflicts, applying the mutual exclusion principle. However, this perspective has a negative impact on users satisfaction, who cannot make any decision fairly. In this work, we propose an interpretation of multi-user configuration as a game theoretic problem. Game theory is a well-known

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... ell-known discipline which analyzes conflicts and cooperation among intelligent rational decisionmakers. We present a taxonomy of multi-user configuration approaches, and how they can be interpreted as different problems of game theory. We focus on cooperative game theory to propose and automate a tradeoff-based bargaining approach, as a way to solve the conflicts and maximize user satisfaction at the same time.