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THE ROLE OF CUSTOMER SATISFACTION IN THE MODERN MARKETING ON THE EXAMPLE OF THE MARKET OF DENTAL SERVICES
2016
Zeszyty Naukowe SGGW Polityki Europejskie Finanse i Marketing
The awareness of a change to the health care prompts medical entities to continuously adapt to the expectations of beneficiaries and to improve the quality of services offered. This would not be possible without the continuous monitoring of the level of satisfaction of patients and analysis of the factors influencing their satisfaction. Patient satisfaction has become one of the main tools for shaping the quality of health care, and thus guarantee of the success of the organization in the
doi:10.22630/pefim.2016.16.65.10
fatcat:vih42jbtqneijcv5or5vnqk7lm