The general objective is to describe the innovation in the production of creams and soaps based on the extract of sea chicory from the No. 1 Union of Fish and Algueras de Coliumo. As theoretical background, information is presented on factors that intervened in the reality of Coliumo algueras when it came to innovating. Through the Grounded Theory, background information from the people who participate in the experience is described, with emphasis on the identity of being algueras, the identity

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... of the union and the innovation carried out by Alga & Mar. The reported reality coincides with those background presented from the theoretical, and lends itself as a model for replication.