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Pengaruh Harga, Reputasi, Kualitas Jasa, Promosi, Keterpaksaan Berpindah, Dan Rekomensasi Pada Perilaku Nasabah Berpindah Bank
Jurnal Manajemen Teori dan Terapan | Journal of Theory and Applied Management
The aim of this research is to measure the effect of price, reputation, service quality, promotion, involuntary switching and recommendation to customer bank switching behavior. Customer switching behavior creates negative impact to market share, decreases profit, loss revenue and investment, and company must spend a lot of money to get new customer. This research based on Theory of Reasoned Action (Fieshbein dan Ajzen, 1980) with two modifications: 1). Critical incident factor that influencedoi:10.20473/jmtt.v1i3.2371 fatcat:jdgc2z4oingwlp6bbzeiqofjpq