Shared value creation concept emphasizes the future development of the enterprise to meet the needs of society into the core activities, create economic value by solving social problems, and make the bottom of the pyramid of low-income groups (BOP) markets for the practice of the concept and provide a comfortable environment. Based on six cases of enterprises operating in China's rural market, this paper discusses how enterprises can achieve economic returns and create social value strategies

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... d approaches at the same time. Results show that because the BOP market is empty obstacles, such as lack of value chain and the system, enterprises need to build the heterogeneity of organization, institutions and individuals inter-departmental cooperation network to overcome, in the end by connecting two ways to enhance the capacity and promote local market shared value creation.