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Marketing on random networks displays similarities to epidemiological models in the sense that "word-of-mouth" information passes between individuals and may "infect" susceptible buyers such that they end up buying the product. The difference to epidemics is that there are usually many competing products (rather than just one disease), and in addition to word-of-mouth transmission, products are also advertised by the producers, which can be thought of as external nodes connected to the network.doi:10.4310/cms.2016.v14.n6.a12 fatcat:7mcq3sgkh5bt3gbkedaqhou7o4