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A Conceptual Model of the Antecedents and Consequences of Tourist Destination Image
2015
Procedia Economics and Finance
The importance of analysing the image taken by potential customers of products or services is currently one of the key aspects highlighted in the field of marketing. Mainly due to the intangibility associated with tourism, the image of destinations is critical to their success and its importance has been widely supported in the related literature of recent decades. Several authors argue that it is of relevance to understand, firstly, which are the factors that determine and shape tourist
doi:10.1016/s2212-5671(15)00466-9
fatcat:htotnfwzyrdf5dkql25mky4nxi