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How Can E-Commerce Businesses Implement Discount Strategies through Social Media?
2020
Sustainability
In the context of the global economic downturn caused by COVID-19, e-commerce has become the first choice for people to shop. Many merchants choose to launch promotion activities through some social media platforms. Price discounts can dramatically increase sales volume in social e-commerce due to the interaction of online consumers. It is urgent for e-commerce merchants to learn rules about discount information dissemination in social media, so as to formulate reasonable discount strategies
doi:10.3390/su12187459
fatcat:t7zqvgxh5fgzvkwlxtchtdv7gy